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Rockbund Shanghai : matisse


Discipline / Branding design
Client / Sinolink Properties Ltd.
Project / Rockbund Shanghai
Credit to WE Communications Ltd.

With the redevelopment plan of the centre of Shanghai named Rockbund. A series of new branding and promotional campaign has been carried out. The "Shanghai Degree Zero", the philosophical idea of the campaign which has transformed the area from the old stories to the new visions.