Discipline / Corporate brochure template and covers design
Client / Business School of The Chinese University of Hong Kong
Project / Undergraduate and Postgraduate Programmes brochure template and covers design series 2022-23

The old design with the abstract strokes had a difficulty on identifying the different programmes. Instead, we inherited the stroke style in the new design, but is developed from the concept of Chinese calligraphy. It illustrates the abbreviation of each programme name that comes more direct and identifiable. The brush stroke-styled English font is powerful, stylish, cultural-mixed and goes with the time. For the layout, the new design broke the old rigid and conservative grid. Now it allows more flexibility and cut-out images to be mixed with other graphic elements and layers of information that makes it more forward-looking.

Old design   New design