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IEA : matisse

Discipline / Logo design
Client / Innovative Entrepreneur Association (IEA)
Project / Innovative Entrepreneur Association (IEA) logo design

Innovative Entrepreneur Association is committed to strengthen the "innovative entrepreneurship" spirit and business education in Hong Kong, Mainland China and overseas. By co-operating with the HK Government and other organizations, it enables aspiring entrepreneurs to share experience and business strategies in order to increase Hong Kong's competitiveness, social responsibilities and mutual knowledge growth among member companies and the public.

The concept:
The picture mark – “IEA” with a hidden “D” in the negative space between I and E, completing the concept “IDEA” that drives the philosophy behind the Association. The solid red suggests confidence, goodness and establishment, while the orange pointer ignites creativity and young energy.


     The IDEA (before animating)The IDEA (before animating)   Old logoOld logo   New logoNew logo