Innovative Entrepreneur Association is committed to strengthen the "innovative entrepreneurship" spirit and business education in Hong Kong, Mainland China and overseas. By co-operating with the HK Government and other organizations, it enables aspiring entrepreneurs to share experience and business strategies in order to increase Hong Kong's competitiveness, social responsibilities and mutual knowledge growth among member companies and the public.

The concept:
The picture mark – “IEA” with a hidden “D” in the negative space between I and E, completing the concept “IDEA” that drives the philosophy behind the Association. We inherit the colour scheme from the old version. But we redefine the solid red as confidence, goodness and establishment, while the orange pointer ignites creativity and young entrepreneurship .