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DLAB2 : matisse

Discipline / Event identity design and consultancy
Client / Innovative Entrepreneur Association (IEA)
Project / Design Licensing and Business Support Scheme 2 (DLAB2) image design

設計類別 / 活動項目視覺系統設計及顧問
客戶 / 創意創業會
項目 /「設計.授權」支援計劃2 (DLAB2)

The 2nd Design Licensing and Business Support Scheme (DLAB2) was kicked start on 21 June 2019. We were appointed as the main theme visual designer again. We created 4 unique characters (symbols of Fun / Anger / Sorrow / Joy (喜怒哀樂)– a black humor expression of PASSION that evokes emotions). We saw the realization processes of both the creation of designers and goal of business partners are simply driven by PASSION. The new slogan "Show PASSION", where the word "Show" has a double meaning: "to express" and "to exhibit".