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CUHK Engine Oday : matisse

Discipline / Event identity and exhibition design
Client / Faculty of Engineering, the Chinese University of Hong Kong
Project / CUHK Engineering Oday 2018

設計類別 / 活動項目視覺系統及展覽設計
客戶 / 香港中文大學工程學院
項目 / 2018香港中文大學工程學院資訊日

"Engineering" is not only about mechanics, it's more about into a computation and coding age nowadays such as A.I. and FinTech. We manipulated the name "ENGINEERING CUHK" in a QR code-liked display typeface as main visual and applied it onto the grounding style for the brochure, exhibition booths, signage banners, display boards and also the tote bag. The blue and green combination delivers freshness, enlightenment and professionalism. Interestingly, audiences really tried to scan the cover visual as they thought it was a real QR code, that aroused a hot talking point.

現代工程學也不再單單只以機械的形式來概括,今天更多是電腦電子及數碼程式系統的時代,就像人工智能、電子金融科技。我們是次為中大工程學院資訊日的主題形象設計就以QR二維程式碼為概念,來像徵著中大工程學院的數碼程式時代。我們設計了學院書刊、資訊站、展覽攤位、陳列板、導視海報,以及紀念袋等。藍與綠的組合傳遞著活力、開明以及專業的感覺。