Discipline / Brand and graphic design
Client / 杏川堂
Project / 杏川堂 brand and marketing collaterals redesign

Matisse has revamped the brand image and identity design of a local Chinese medical clinic, 杏川堂. By keeping the old signature of brand mark, we have modified the Chinese calligraphy strokes and adjusted the position of the elements inside the whole lock up of the logo to make it looks more professional and modern. The green colour is a bit brighten up, and yet keeping the clean and minimal modern touch of the brand. We have designed the leaflets, posters and name card in the first stage. And then further refined the logo, the shop front and redesigned set of stationery documents.

          refinement of old logo