Discipline / Logo and identity design
Client / Cognitact 康至德
Project / Cognitact logo and identity design

Alzheimer's disease is an age-related, progressive chronic disease that affects populations worldwide mainly after the age of 65. Led by Professor NANCY Y. IP, President of HKUST, Cognitact is composed of passionate and world-renowned scientists who share the same vision in revolutionizing the Alzheimer's Disease paradigm by translating cutting-edge research efforts into a risk prediction, diagnostic, and disease monitoring tool for dementia, aiming to detect Alzheimer's disease before its symptomatic stage using blood.

Starting the conceptual image of blood, bridging the root of HKUST and their expertise on neuroscience, the emblem is a combination of both and a visual representation of letter “G”, which inhabited in the name of Cognitact.

We are appointed to design the new logo and identity of Cognitact (brand mark, stationeries, ppt template, leaflet), bridging the root of HKUST and their expertise on neuroscience.