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ASP10 : matisse

Discipline / Logo and event identity design
Client / Hong Kong Digital Entertainment Association
Project / The 10th Animation Support Program logo and event identity design

The Animation Support Program ("ASP") has been launched since 2012 to explore potential and small animation companies in Hong Kong, providing them funding and comprehensive support programs, including technical training, talent matching services and mentoring. Such services will encourage the companies to create more animations and to enhance local animation production standards. Matisse is pleased to be the design partner of the 10th Animation Support Program this year.

We conceptualised the "10" into I0, a representation of binary code in digital animations.