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YF Aerial Platform : matisse

Discipline / Logo design
Client / YF Aerial Platform Ltd.
Project / YF Aerial Platform brand identity

YF Aerial Platform Ltd., established in 2016 with profound experience in the industry, is committed to leasing various types of aerial work platforms, specializing in all types of Genie lifting platforms for lease and sale, as well as providing comprehensive maintenance and after-sales service. Matisse had helped designed the new logo for consolidating its corporate image.

Logo concept:
The zip-zap liked picture mark is an imitation of the main scissors mechanic structure of the aerial working platform. When the logo lies horizontally, it is a graphical presentation of the company owner's name, IVAN, that makes the logo unique and identified.

                         OwnerOwner's name I V A N