Discipline / Brand identity design
Client / MOD Makeup Academy
Project / MOD brand identity
Matisse has retouched the MOD's brand into a more glamorous and fashionable way. MOD was established since 2007 and was found by a well-known makeup artist - Mr Jonathan Li. He has been working with TOM FORD, Estee Lauder and MAX FACTOR for makeup lectures and MOD is also the assigned makeup team for varies celebrities and concerts in HK. MOD provides a wide range of courses including professional makeup, stunt makeup, bridal makeup, hair styling and styling etc.
Design concept:
- We did not change the original design totally in order to keep it recognized in the market. Rather, we emphasized the name "MOD" which the industry calls them to make it more obvious and stylish with a newly designed logotype.
- The mirror frame is refined and thinned to make it less clumsy and the bright yellow is darken a bit to make it more identified and legible when it appears on white background.
- For the horizontal version, we designed a letter-based version which embedded the mirror icon as the "O" to reflect the brand's agility and trendiness.
We have re-designed the logo, name card and the website.
The name "MOD" is more emphasized
The frame is refined and thinned
Styling photos by MOD