Infoday 2014, HKUST : matisse

Discipline / Event identity and exhibition design
Client / The Hong Kong University of Science and Technology
Project / Info Day Exhibition 2014, 2015

Testimonial:
"Our annual event involved multiple units representing completely different features and styles, it's never easy to work out an event theme design that can reflect both an unify message and each units' uniqueness at the same time. Matisse has done a great job in accomplishing this difficult objective by identifying our needs and providing various design options, all with outstanding quality and creativity, to help us attract and impress our specific target audience group successfully.

The event was a big success and has received numerous positive feedback especially towards the unique and diversified sub-theme designs which all echoing towards single event main theme design. Thanks Matisse for all the amazing works!"

~ Jacky Yiu
Manager, Undergraduate Recruitment and Admissions Office
The Hong Kong University of Science and Technology

ONE UNIVERSITY, INFINITE POSSIBILITIES
We see the HKUST Info Day 2014 as a brand, not only an event. The Olympic Game is the main inspiration. But we inject the element “Science” into it.
• It is a broad yet identical idea to project the University’s Info Day as a unified image, but still can embrace the different learning areas (The 6 schools) for their individualities.
• Olympic Game is a symbol of energy, friendship and carnival, while “Science” suggests infinity and possibilities.
• We merge these two main elements, plus the consideration of the 6 schools, to create a brand new logo (the infinity ring) for the event.
• We modify those sport event icons in a creative yet witty way to become “Science-related”. This provokes surprises and talking points.
• The chemical reaction between these two things reflects what Science meant “Infinite Possibilities”

Our works included design, production and management, through the process. Items produced included the whole identity including main image, posters and leaflet, banners, backdrop, website, sculptures, souvenirs and etc...