Discipline / logo and brochure design
Client / Faculty of Business, The Hong Kong PolyU
Project / Faculty of Business logo and brochure
Credit / Illustrations by Pearl Law

Logo
“IDEAS” stands for the short form of Innovation-driven Education and Scholarship which is the statement of the Business Faculty. The logotype represents shine and enlightenment. This sets a totally new, young and energetic tone for the Faculty.

Brochure
The headline "Discover, Design, Deliver" has set the base for the iceberg theory concept on the cover. From teaching angle, it suggests in-depth study such as analysis, research, planning and etc. From learning angle, it illustrates students’ potentials to be explored.

The original illustrations help depicting the content in a polar adventurous journey.