Discipline / Event identity design and consultancy
Client / Innovative Entrepreneur Association (IEA)
Project / Design Licensing and Business Support Scheme 2 (DLAB2) image design
設計類別 / 活動項目視覺系統設計及顧問
客戶 / 創意創業會
項目 /「設計.授權」支援計劃2 (DLAB2)
The 2nd Design Licensing and Business Support Scheme (DLAB2) was kicked start on 21 June 2019. We were appointed as the main theme visual designer again. We created 4 unique characters (symbols of Fun / Anger / Sorrow / Joy – a black humor expression of PASSION that evokes emotions). We saw the realization processes of both the creation of designers and goal of business partners are simply driven by PASSION. The new slogan "Show PASSION", where the word "Show" has a double meaning: "to express" and "to exhibit".
2019年第二屆香港「設計.授權」支援計劃已正式啟動。我們榮幸再次被委任成為大會的主題設計顧問。我們設計了4位獨特的主角，分別代表著「喜怒哀樂」的情绪表達，這是一個黑色幽默的概念，因為這些情绪的背後其實是「熱情Passion」的驅動。我們覺得設計師對自己作品創作和商家對自己的商業目標在實踐目標過程中，彼此都有共通點，就是帶著熱情去行動。而喜怒哀樂都代表著背後過程的努力。 參展商都多有卡通人物角色的創作，所以我們也試著設計了這4個情绪人物去表現創作者和營商者的精神。
Photo by IEA
